Sunny Beach in Bulgaria has been ranked as the most affordable resort in a Post Office study of 19 European destinations.
The research found a basket of everyday items cost £37 at the Black Sea resort while the same goods in Ibiza, the most expensive destination, cost £131.
It also found average prices for UK tourists had risen across Europe, partly because of the weaker pound.
The Post Office said people needed to shop around to find the best deals.
In March researchers looked at the cost of a basket of 10 tourist staples – from lunch to evening meals, drinks to sun cream – in 19 European beach destinations.
After Sunny Beach, the goods were cheapest in the Algarve in Portugal at just over £58, followed by the Costa Del Sol in Spain at £61.
The same goods cost £119 in Sorrento in Italy and £117 in Nice in France.
Sunny Beach is the largest and most popular beach resort in Bulgaria. It is a Blue Flag winning resort, located in a picturesque and ecologically clean gulf on the Bulgarian Black Sea coast, close to the town of Nesebar, the yacht port of St. Vlas resort and the international airport of Varna (30 km). Sunny Beach is situated along the widest beach strip. With its hundreds of bars and restaurants, multiple entertainment and shops and its developed infrastructure, the resort attracts thousands of tourists from around the world. The tourist season here lasts from May trough October.
The cheapest five resorts in March were:
- Sunny Beach, Bulgaria
- Algarve, Portugal
- Costa del Sol, Spain
- Marmaris, Turkey
- Paphos, Cyprus
The most expensive were:
- Ibiza, the Balearic Islands
- Sorrento, Southern Italy
- Nice, South of France
- Zadar, Croatia
- Lisbon coast, Portugal